Marketing a Small Business: A How To

QR Codes or Quick Response codes are 2 D codes that are scanned by using the camera on a Smartphone. By scanning the code, it will automatically bring the phone to a web page, code landing page, videos, call, pictures, music, and so much more. Depending on what the business chose to put on the link, the user will be brought there. These codes have become increasingly popular over the past year, and now a lot of businesses are thinking of using them for their marketing needs. The best part about them is that they are free to make and use. Learn more about what QR codes can do for you, and how they might be able to help your business overall because of the marketing potential that they provide overall.

Using Generators and Scanners

All you need to do to find the generator that is needed to create a QR code is to search for one, or check out the 20 best QR code generators on the website. You want to make sure that you choose the right generator that fits your needs. Some of the generators do not allow you to put certain things in the links. You can search through your marketplace or app store to find a scanner. You will see that there are a few to choose from, and you can see the ratings of each of them.

Using These QR Codes

You have a few different options when it comes to using QR codes for all of your business needs. You can place them on your business cards to get as much information out there as you can, and encourage more people to use these codes. Place them on different items, clothing, advertisements, brochures, and so much more to get more views. The more places you put them, the more people will scan and see them. Window decals can also be made if you want to tell more people about your business without having to actually go out and advertise. All you have to do is drive around in your vehicle. Reward the people that scan the barcode, and give them a discount from your business or other freebies that might perk their interests when it comes to scanning the barcode. Create a scavenger hunt with these QR codes, and whoever figures them out can get freebies as well. Become as creative as possible.

Important Tips

These codes are fairly new still, and not a lot of people know about them. This is something that you have to think about. You should allow people to read some instructions and an explanation on how they work, what they are, and what will happen when they scan the code. Not only that, but the codes should provide value to the scanner. They want to know that they are getting something out of the scanning experience. You want to send them somewhere that is engaging, entertaining, and provides value to their time.