Guess How Many Americans Scanned...

...QR Codes in June 2011

This is something that a lot of people are going to be shocked to hear. You might not have thought that these codes were very popular, but statistics show otherwise. 14 million people scanned QR codes in June 2011 alone. That is right. That is a lot of people scanning if you think about it. These statistics come from the leader that measures the digital world, and it is soaring with the rates of people scanning these codes to get special offers, coupons, more information, and so much more.

This number represents around 6 percent of the mobile users in a month to scan a code. The scanners were more likely to be male than female, and was geared towards the ages of 18 to 34. The users that scanned also showed to have a household income of over $100K. The sources and locations of the scanners were also analyzed in the study. The users usually scanned the codes that were found on newspapers, product packaging and scan the codes while in a store or even while at home.

What does all of this information have to say about the users that scan the codes? I guess we all know who to pin point for our audiences. The men out there make up over 80% of all codes scanned, and they should be wealthy. This is up 60% of all the scanners of the codes. Depending on the ads that they scan however, it might show that women might scan these codes more depending on what the codes are advertising, and where they are placed.

There were small percentages of women, young, and in middle classes to scan these codes but the majority of the scanners were wealthy young men. This is something that might peak a lot of people's interest if they are trying to figure out who to advertise too, and who actually looks at the codes and scans them.

These researches show a lot more about the people that use the codes, and how they interact with them overall. More than half of the scanners chose to scan the codes that were in magazines and even newspapers. This is probably because they were home, and wanted to find out what was behind the code. So why not go for it? A lot of the newspapers were probably the daily morning newspaper that shows a lot of interesting information, but also shows ads that have codes that might intrigue people to scan them. There were other sources scanned as well that led to a smaller portion of the places scanned from which include, a poster or kiosk and from a PC.

Of all the information that can be obtained from these codes, we can now locate just what marketers and businesses need to do in order to get the most out of the codes while marketing. Without this information then no one would know if anyone is even scanning them or not, and if they are getting out there and reaching to people. This is one of the things you want to know in any marketing technique, but now that you have these codes to use: you can know.