Communication Resources

An academic examination of communication and cultural studies, whereby critical theories and literary criticisms are studied, provides a deeper understanding of historical and contemporary influences within the global environment. By defining the distinctive traits, characteristics and conflicts of advertising, business communications, film, radio, television, the media, journalism and politics in society, cultural phenomena generate new meaning and insight into social, economic and cultural dynamics. Social structures are oftentimes defined within cultures by the way in which messages and meaning is generated and produced through various forms of communications, leading to cultural belief systems and practices. Communications, therefore, have the capability to shape ideologies related to social class, race, ethnicity, gender and sexuality.

Advertising is a media-based communication and representation of a company’s products or services, which not only makes consumers aware, but is intended to create favorable attitudes and opinions in order to compel consumers to act on their desires, thus increasing sales and profits. Businesses build credibility and develop their reputations by successfully communicating with clients, customers and employees. Therefore, effective advertising, flourishing businesses and an increase in consumer spending stimulates the economy and produces jobs. By emphasizing these factors in combination with a linked analysis of historical, social and cultural factors, students begin to discover the impact communications have in the world. Historically, advertising, media and journalism have formed and characterized social and cultural attitudes and beliefs. Performing a critical and theoretical analysis in order to interpret these relationships enables communicators to respond to changing business demands, shifting consumer attitudes and cultural contexts, as well as contemporary media mediums and communication technologies.

These resources are intended to assist students in their studies and critical analysis of historical, popular and contemporary communications, as well as their cultural implications, with regard to advertising, business, the arts, music, semiotics, film, gender, ethnicity, race, public relations, journalism, politics, television, radio and photography. The way in which information is disseminated and communications take place within today’s multicultural, diverse and technologically innovative environment are complex and diverse, and the dynamics continue to evolve.  

Advertising and Business Communications

Cultural Studies

Film Studies

Gender, Ethnicity and Race

General Communication Resources

Journalism

Political Communication

Media Studies

Visual Communication